Two field guides for the moment AI usage gets real: one for products about to launch, one for established software adding variable-cost AI.
Free PDFs · Instant download · Use with any stack
Growth is good.
Surprise bills aren't.
5-minute exercises
Rough math before false precision
Vendor-neutral
Use your logs, provider data, or a spreadsheet
Built to write in
Decisions, budgets, limits, and readiness cards
Start where you are
Pick the guide that matches the commercial moment your team is in today.
FIELD GUIDE 01Launching a new AI product
Model the cost of success before a free tier, launch spike, or power user turns traction into a surprise bill.
Five questions you will answer
FIELD GUIDE 02Adding AI to an existing product
Connect new variable AI costs to the plans, customers, and margin expectations your product already has.
Five questions you will answer
Leave with decisions
Customers do not buy calls or tokens. Start with the useful job, then work outward to scale, limits, optimization, and pricing.
Cost per useful task, not just per model call.
Launch spikes, heavy users, and agent loops.
Free usage, included allowances, and worst cases.
The signals that should change pricing or packaging.
Not another thought piece
Each field pairs a short explanation with a five-minute exercise, a “do now / not yet” filter, and a concrete exit condition.
Pick one thing a customer actually does. Count the whole workflow, not only the first model call.
Common questions
Yes. Both PDFs download immediately, with no form, account, or email signup.
No. Use provider dashboards, your logs, a spreadsheet, or whatever tooling you already have.
Use Field Guide 01 before a new product, free trial, cohort, or launch spike. Use Field Guide 02 when AI is entering a product with existing customers, plans, and margin expectations.
Each guide contains ten five-minute exercises. Work through it in one focused session or take one field into each team meeting.
30-minute application readiness review
We will work through the economics, guardrails, and priorities with you. No pitch deck or UsageTap commitment required.